Client Challenge: We were tasked with creating an emailer for Clive Barker’s Soccer School which caters for girls and boys, coached by the legend himself.
Our Solution: We referenced his iconic “aeroplane” celebration and made this into a silhouette as an anchor for the logo design.
Logo Design
Brading
Dave’s approach
I looked for an icon that was immediately recognizable, I thought that Clive Barkers silhouette works in this regard.
Client Challenge: To design a key visual/poster that will be translated into other branded collateral.
Our Solution: By combining illustration and photography, we created quirky unique visual elements that tie in with the comedic talent of Trending Comics.
Illustration
Layout
Branding
Dave’s approach
I tried to make the imagery light-hearted with my whimsical illustrations to overlap the photography.
We were lucky enough to be involved in a few touchpoints at the One Source Live Festival, read about our collaboration below:
Client Challenge One:VWV Group, a global brand experience agency, required creative direction, input, design and layout for a pitch presentation for Absolut Vodka’s inaugural One Source Live Festival. Our ECD SJ was part of the brainstorming phase, while Dave designed the presentation under the direction of the one and only creative genius Takunda Bimha who headed up the winning strategic team.
Our Solution: Our team designed the layout and style of the creative pitch proposal, drawing on the highly-conceptual future-Africa theme of the One Source Live brand in South Africa, while incorporating a fresh and futuristic approach on all visuals.
Ideation
Brainstorming
Creative Direction
Presentation Design
Powerpoint Design
Illustration
Layout
Dave’s approach
The simple vector linework, coloured in-line with the Absolut’s corporate identity, had to be set against darker backgrounds like charcoal and black for it to stand out and have a bit of character, while keeping in mind the contemporary, clean but creative approach of the client’s signature approach to their visuals.
SJ’s thoughts
I love being involved in a project’s ideation phase and then seeing a team bring it to life in the way this event was organised. Takunda Bimha, Chrissy Dransfield and the VWV team paid the highest attention to detail, paying homage to the artists and creators who exhibited and performed on the day. Plus, I had such a blast at the event itself. Levels.
Client Challenge Two: We were asked to design an artwork for the official T-shirts at the One Source Live experience. We killed it. Thank you to Takunda and Chrissy for your belief in Team Suketchi. Cava the T!
