Client Challenge: We were asked to create a logo and social media identity for Facebook and the International Red Cross and Red Crescent Movement. They partnered to launch Africa Together – a digital campaign with a two-day festival on June 4th and 5th featuring artists from across Africa to fight misinformation against Covid-19 and encourage continued vigilance against the pandemic.
Our Solution: We created an authentically African logo design and colour identity that pays homage to all the nations on our continent. We also created a secondary earthy colour palette for COVID messaging info posters.
Illustration
Graphic Design
David’s approach
I used the primary colours of flags from most of the nations in Africa, namely; blue, yellow, red, green – as a reference point for the palette.
Client Challenge: We were asked to create original illustrations that celebrate and showcase the African nominees for the EMAs
Our Solution: True to form, we executed the artwork in our slick and edgy visual style that resonates with the youth, giving each a nominee a chance to shine.
Illustration
Graphic Design
David & Zwelethu’s approach
We were guided by the EMA’s existing colour pallete that we used as the foundation for our chracters illustrations, ans came up woth something very street amd edgy
Client Challenge: Coming up with a uniquely South African pattern that also speaks to Green Scooter’s innovative approach to renewable energy and the future of transport in South Africa and Africa as a whole.
Our Solution: We have centred our creative direction around the phrase: Ukuvula Indlela – blazing a trail, carving out a path or opening up a road. This is symbolic of Greenscooter’s vision of leading this segment of transportation in South Africa.
Illustration
Graphic Design
Dave’s approach
I used iconic and distinctly South African items that have symbolism beyond their everyday, functional use.
Client Challenge: We were tasked with refreshing JICF’s branding by adding crafted elements that represent Johannesburg’s metropolitan and fluid vibe.
Our Solution: We added blue and pink to JICF’s existing CI. This enabled us to re-energise the brand by adding illustration with the for-mentioned wider colour pallette.
Illustration
Graphic Design
Content Design
Dave’s approach
I added a traditional zulu pattern watermark on all collateral to form the foundation for the design.
