Client Challenge: Coming up with a poster design that speaks to a more mature, but young hip market.
Our Solution: We used vibrant colours, a subtle, patterned background and contrasted black&white photography to have an energetic poster that resonates with the targeted consumers
Illustration
Graphic Design
Corporate Identity Design
Lerato’s approach
I played around with lots of colours and tried to have a cool contrasting effect with the black&white photography
Client Challenge: Coming up with an identity for a very fluid and agile new disruptive content agency that doesn’t necessarily adhere to one specific look & feel. This our 3rd project with one of our favourite clients; Takunda Bimha.
Our Solution: We came up with a flexible, multi-coloured approach, using a set number of colours that will represent the brand going forward.
Illustration
Graphic Design
Corporate Identity Design
Dave’s approach
I played around with lots of colours and narrowed it down to the pallete that the clients loved the most.
We were lucky enough to be involved in a few touchpoints at the One Source Live Festival, read about our collaboration below:
Client Challenge One:VWV Group, a global brand experience agency, required creative direction, input, design and layout for a pitch presentation for Absolut Vodka’s inaugural One Source Live Festival. Our ECD SJ was part of the brainstorming phase, while Dave designed the presentation under the direction of the one and only creative genius Takunda Bimha who headed up the winning strategic team.
Our Solution: Our team designed the layout and style of the creative pitch proposal, drawing on the highly-conceptual future-Africa theme of the One Source Live brand in South Africa, while incorporating a fresh and futuristic approach on all visuals.
Ideation
Brainstorming
Creative Direction
Presentation Design
Powerpoint Design
Illustration
Layout
Dave’s approach
The simple vector linework, coloured in-line with the Absolut’s corporate identity, had to be set against darker backgrounds like charcoal and black for it to stand out and have a bit of character, while keeping in mind the contemporary, clean but creative approach of the client’s signature approach to their visuals.
SJ’s thoughts
I love being involved in a project’s ideation phase and then seeing a team bring it to life in the way this event was organised. Takunda Bimha, Chrissy Dransfield and the VWV team paid the highest attention to detail, paying homage to the artists and creators who exhibited and performed on the day. Plus, I had such a blast at the event itself. Levels.
Client Challenge Two: We were asked to design an artwork for the official T-shirts at the One Source Live experience. We killed it. Thank you to Takunda and Chrissy for your belief in Team Suketchi. Cava the T!
Client Challenge: Daily Maverick is a popular daily online newspaper, we were approached by Styli Charalambous, the founder, who needed us to create an iconic illustration on hoodies for the staff.
Our Solution: Because words are so important in journalism, we created an illustration that is composed of word clouds. The words that make up the final image are things that embody the Daily Maverick brand.
Illustration
Graphic Design
Apparel Design
Dave’s approach
I focused on words that best describe Daily Maverick based on our research, and used these to build an image of the eagle.
