Ideation, Brainstorm & Concept Design Archives

VWV Group – Absolut One Source Live Festival

Presentation Design

Jun 9, 2018 | |

VWV Group ~ Absolut One Source Live Festival

Presentation Design

We were lucky enough to be involved in a few touchpoints at the One Source Live Festival, read about our collaboration below:

Client Challenge One: VWV Group, a global brand experience agency, required creative direction, input, design and layout for a pitch presentation for Absolut Vodka’s inaugural One Source Live Festival. Our ECD SJ was part of the brainstorming phase, while Dave designed the presentation under the direction of the one and only creative genius Takunda Bimha who headed up the winning strategic team.

Our Solution: Our team designed the layout and style of the creative pitch proposal, drawing on the highly-conceptual future-Africa theme of the One Source Live brand in South Africa, while incorporating a fresh and futuristic approach on all visuals.

Ideation
Brainstorming
Creative Direction
Presentation Design
Powerpoint Design
Illustration
Layout

Dave’s approach

The simple vector linework, coloured in-line with the Absolut’s corporate identity, had to be set against darker backgrounds like charcoal and black for it to stand out and have a bit of character, while keeping in mind the contemporary, clean but creative approach of the client’s signature approach to their visuals.

SJ’s thoughts

I love being involved in a project’s ideation phase and then seeing a team bring it to life in the way this event was organised. Takunda Bimha, Chrissy Dransfield and the VWV team paid the highest attention to detail, paying homage to the artists and creators who exhibited and performed on the day. Plus, I had such a blast at the event itself. Levels.

Read all about Once Source Live here

Watch to find out what it was all about:

Client Challenge Two: We were asked to design an artwork for the official T-shirts at the One Source Live experience. We killed it. Thank you to Takunda and Chrissy for your belief in Team Suketchi. Cava the T!

German Embassy

Logo Design

Jun 9, 2018 | |

KhombiSA

Slogan Co-creation & Logo Design

Client Challenge: To co-create a slogan and icon for the German Embassy’s Combi with an unexpected South African approach that doesn’t isolate the youth but instead intrigues them. The German Information Centre revamped an ‘old school’ VW bus which travels to different parts of South Africa to promote the German language, culture and values in a fun, friendly, modern and interesting way. The bus has a cool, funky, design inspired by the colours of the German flag (red, black and yellow). It has a sitting area in the bus to enable small scale discussions as well as speakers and a sound system in the interior. The team were looking for a logo and a slogan/catch phrase that will fit the character and feel of the bus and make people curious about finding out more about the bus.

Our Solution: After exploring different name ideas for the combi project, the client settled on Khombisa, from the isiZulu word show, which perfectly allowed us to play with the concepts of Khombi- representing the iconic and much-loved German vehicle, and -SA for South Africa.

Illustration
Logo design
Emblem

Dave’s approach

Keeping the youthful audience in mind that the client wanted to appeal to, I wanted to bring the three strong colours of the German flag out into a current line-drawn icon and font to catch their attention as the combi moved around locations. I wrapped the combi in the colours of the flag giving it a modern retro twist – and I coloured in the SA part of the bold typography in green to bring through the rooted South African location of the project and to play on the double entendre of KhombiSA. It was a fun project to be a part of.

Khombisa at the German Beer fest

Khuli Chana – Tlekeke

Illustration Digital Single Cover

Jun 9, 2018 | |

Khuli Chana

Tlekeke Cover Design

Client Challenge: Motswako rapper Khuli Chana, had a single release on Africa Day and asked us to design artwork for the single called “Tlekeke” with a very short time to turn it around. We brought it, for a fierce Motswako Originator who we are proud to call our friend and client.

Our Solution: Inspired by the African continent, we created artwork that included the featured artists on the single. It was released on Africa Day. We incorporated bold visuals and colours to be inline with the message the artists wanted to get across.

Illustration
Cover design
Single Cover Design
Music
Identity Design

Dave’s approach

The brown background represents the earth and African land. This is juxtaposed by my signature, unapologetic, bright painted typography effect that gives credence to featured artists’ own colourful and lively approach to the song.

Listen to Tlekeke by Khuli Chana featuring Sho Madjozi, DJ Buckz and Shareen

Tatso Homemade Ice Cream

Logo & Marketing Collateral

Jun 9, 2018 | |

Tatso

Logo Design

Client Challenge: Mahlatse Lentsoane, founder of Tatso homemade, approached us to assist her with creating a logo and CI collateral which reflects her brand of yummy homemade dairy products, mainly ice-cream.

Tatso logo on the website

Our Solution: We created a typographic logo inspired by the splashing movement of milk when it is poured into a glass. We wanted it to look delicious.

Illustration
Typography design
Logo Design
Branding
Identity Design

Meghaa’s approach

The logo had to look tasty. This was my starting point. The stylised typography was inspired by milk because this is the primary ingredient of the product. The custom cursive serifs are referenced from milk splashes. The splashes were also inspiration to create an animated email signature of the milk splashing. The pink secondary colour was requested by client. A minimal layout design complements the subtle details on the logo design.

Client Love

Thank you for assisting with a logo design that resonates with the type of product or service we produce.
It verbalises authentic homemade treats made with love and passion. Mahlatse Lentsoane

VIEW WEBSITE

Edelman~ Coke x Adobe

Commissioned Artwork – Global Challenge

May 19, 2018 | |

Edelman ~ Coke x Adobe

Global Illustration Challenge

Client Challenge: Adobe and Coca-Cola briefed 15 creative professionals from Spain to Germany, South Africa to Japan, to develop an inspired work of art. The aim was to call on other artists to create crafted content to benefit a meaningful cause, The 2020 Special Olympics.

David’s illustration on the dedicated project page along with the other 15 global creatives & public submissions

Our Solution: Referencing from Japanese watercolour art, David chose to use the red circle as the sun. This is consistent with the motto for the Olympic games: Discover Tomorrow, where the rising sun element represents a new day. For the main focal points of the artwork, he took visual cues from old and modern Japanese architecture, highlighting Tokyo’s aesthetic.

Custom Artwork
Bespoke Illustration
Japan

Quotation from David:

I took visual cues from the iconic red circle on the Japanese flag. It’s a very strong graphic element and I digitally painted it with a watercolour effect that pays homage to the Japanese style and approach to their art. My starting point was representing that element as the rising sun.

VIEW WEBSITE