Client Challenge: Mahlatse Lentsoane, founder of Tatso homemade, approached us to assist her with creating a logo and CI collateral which reflects her brand of yummy homemade dairy products, mainly ice-cream.
Tatso logo on the website
Our Solution: We created a typographic logo inspired by the splashing movement of milk when it is poured into a glass. We wanted it to look delicious.
Illustration
Typography design
Logo Design
Branding
Identity Design
Meghaa’s approach
The logo had to look tasty. This was my starting point. The stylised typography was inspired by milk because this is the primary ingredient of the product. The custom cursive serifs are referenced from milk splashes. The splashes were also inspiration to create an animated email signature of the milk splashing. The pink secondary colour was requested by client. A minimal layout design complements the subtle details on the logo design.
Client Love
Thank you for assisting with a logo design that resonates with the type of product or service we produce.
It verbalises authentic homemade treats made with love and passion. Mahlatse Lentsoane
Client Challenge: Adobe and Coca-Cola briefed 15 creative professionals from Spain to Germany, South Africa to Japan, to develop an inspired work of art. The aim was to call on other artists to create crafted content to benefit a meaningful cause, The 2020 Special Olympics.
David’s illustration on the dedicated project page along with the other 15 global creatives & public submissions
Our Solution: Referencing from Japanese watercolour art, David chose to use the red circle as the sun. This is consistent with the motto for the Olympic games: Discover Tomorrow, where the rising sun element represents a new day. For the main focal points of the artwork, he took visual cues from old and modern Japanese architecture, highlighting Tokyo’s aesthetic.
Custom Artwork
Bespoke Illustration
Japan
Quotation from David:
I took visual cues from the iconic red circle on the Japanese flag. It’s a very strong graphic element and I digitally painted it with a watercolour effect that pays homage to the Japanese style and approach to their art. My starting point was representing that element as the rising sun.
Client Challenge:Crisis Action is a non-profit organisation that aims to protect civilians from armed conflict. The team approached us to create their 2017 annual report to shed light on their work, using our distinct visual approach, while respecting the sensitive subject matter.
Suketchi-Branding-and-Design-Crisis-Action-06
Double page spread from the 2017 Annual Report
Our Solution: In order to fulfill the requirements of the brief, we identified three main visual directions to effectively communicate Crisis Action’s work:
Photography
Illustration
Data Visualisation
Quotation from David:
We benchmarked our approach against other annual reports and noticed that for ours to be unique, we needed to seamlessly integrate crafted graphs, iconography and illustrations to sit nicely and juxtapose with the existing emotive photography.
