Client Challenge: Africa Expansion/Danone is a global food company holding top positions in healthy food through its four businesses Fresh Dairy Products, Early Life Nutrition, Waters, and Medical Nutrition. The company approached Suketchi to assist with branding and to bring one of their products Mayo to life by designing elements for point of sale.
Our Solution: To illustrate how tasty Mayo is, we developed a character that is enjoying the yoghurt snack with the emphasis on her licking the spoon.
Illustration
POS Design
Dave’s approach
I created a character that is synonymous with the target market. She’s cool and hip and enjoying the product
Client Challenge: To co-create a slogan and icon for the German Embassy’s Combi with an unexpected South African approach that doesn’t isolate the youth but instead intrigues them. The German Information Centre revamped an ‘old school’ VW bus which travels to different parts of South Africa to promote the German language, culture and values in a fun, friendly, modern and interesting way. The bus has a cool, funky, design inspired by the colours of the German flag (red, black and yellow). It has a sitting area in the bus to enable small scale discussions as well as speakers and a sound system in the interior. The team were looking for a logo and a slogan/catch phrase that will fit the character and feel of the bus and make people curious about finding out more about the bus.
Our Solution: After exploring different name ideas for the combi project, the client settled on Khombisa, from the isiZulu word show, which perfectly allowed us to play with the concepts of Khombi- representing the iconic and much-loved German vehicle, and -SA for South Africa.
Illustration
Logo design
Emblem
Dave’s approach
Keeping the youthful audience in mind that the client wanted to appeal to, I wanted to bring the three strong colours of the German flag out into a current line-drawn icon and font to catch their attention as the combi moved around locations. I wrapped the combi in the colours of the flag giving it a modern retro twist – and I coloured in the SA part of the bold typography in green to bring through the rooted South African location of the project and to play on the double entendre of KhombiSA. It was a fun project to be a part of.
Client Challenge: Motswako rapper Khuli Chana, had a single release on Africa Day and asked us to design artwork for the single called “Tlekeke” with a very short time to turn it around. We brought it, for a fierce Motswako Originator who we are proud to call our friend and client.
Our Solution: Inspired by the African continent, we created artwork that included the featured artists on the single. It was released on Africa Day. We incorporated bold visuals and colours to be inline with the message the artists wanted to get across.
Illustration
Cover design
Single Cover Design
Music
Identity Design
Dave’s approach
The brown background represents the earth and African land. This is juxtaposed by my signature, unapologetic, bright painted typography effect that gives credence to featured artists’ own colourful and lively approach to the song.
Client Challenge: Mahlatse Lentsoane, founder of Tatso homemade, approached us to assist her with creating a logo and CI collateral which reflects her brand of yummy homemade dairy products, mainly ice-cream.
Tatso logo on the website
Our Solution: We created a typographic logo inspired by the splashing movement of milk when it is poured into a glass. We wanted it to look delicious.
Illustration
Typography design
Logo Design
Branding
Identity Design
Meghaa’s approach
The logo had to look tasty. This was my starting point. The stylised typography was inspired by milk because this is the primary ingredient of the product. The custom cursive serifs are referenced from milk splashes. The splashes were also inspiration to create an animated email signature of the milk splashing. The pink secondary colour was requested by client. A minimal layout design complements the subtle details on the logo design.
Client Love
Thank you for assisting with a logo design that resonates with the type of product or service we produce.
It verbalises authentic homemade treats made with love and passion. Mahlatse Lentsoane
Client Challenge: We were tasked with illustrating content for Hollard’s Hollardays campaign.
Our Solution: We created the proposal based on the the style/mood of the festive season, while incorporating a fresh and futuristic approach on all visuals.
Illustration
Presentation Design
Layout
Dave’s approach
We wanted to bring out iconic elements from each place that we were bringing to life, that would at once tell a story about a destination or experience but also give it a unique moment in the series.
