Daily Maverick

Daily Maverick

Apparel Design

Client Challenge: Daily Maverick is a popular daily online newspaper, we were approached by Styli Charalambous, the founder, who needed us to create an iconic illustration on hoodies for the staff.

Our Solution: Because words are so important in journalism, we created an illustration that is composed of word clouds. The words that make up the final image are things that embody the Daily Maverick brand.

• Illustration
• Graphic Design
• Apparel Design

Dave’s approach

I focused on words that best describe Daily Maverick based on our research, and used these to build an image of the eagle.