Crisis Action

2017 Annual Report

Client Challenge: Crisis Action is a non-profit organisation that aims to protect civilians from armed conflict. The team approached us to create their 2017 annual report to shed light on their work, using our distinct visual approach, while respecting the sensitive subject matter.

Suketchi-Branding-and-Design-Crisis-Action-06

Double page spread from the 2017 Annual Report

Our Solution: In order to fulfill the requirements of the brief, we identified three main visual directions to effectively communicate Crisis Action’s work:

• Photography
• Illustration
• Data Visualisation

Quotation from David:

We benchmarked our approach against other annual reports and noticed that for ours to be unique, we needed to seamlessly integrate crafted graphs, iconography and illustrations to sit nicely and juxtapose with the existing emotive photography.