Client Challenge: Our challenge was to help our client, Libra Productions, with their campaign to explore and encourage new township drinking rituals for a DiegoSA mainstream spirit, Gilbey’s. We assisted them by designing point-of-sale collaterol that delivers on the message of a mixability drinking ritual at an affordable price. We were charged with ensuring that the message was communicated in a language/style that is native to the market, we applied our minds to the copy-writing, design and layout of the posters.
Our Solution: Working closely with our client, who wanted the work to draw deeply from the real world insight of the sharing culture ukugazatha, we co-created the poster campaign that advertised some ‘combos’ named after township names for popular cars. The aim was for the artwork to connect with consumers and spark conversation, encouraging consumers to enquire about and trial the product.
Illustration
Copywriting
Graphic Design
Poster Design
Dave’s approach
Drawing on references of township small business hand-drawn signage, I layered together illustrated elements like the vehicles with custom typography, making the “kasi lingo” pop. We wanted the posters to pique the consumers curiosity in taverns, driving them to ask for more information on the combo products advertised. We really enjoyed the co-creation with our client and drawing on our cultural intelligence and applying our copywriting skills to the task at hand.
Client Challenge: To design a key visual/poster that will be translated into other branded collateral.
Our Solution: By combining illustration and photography, we created quirky unique visual elements that tie in with the comedic talent of Trending Comics.
Illustration
Layout
Branding
Dave’s approach
I tried to make the imagery light-hearted with my whimsical illustrations to overlap the photography.
Client Challenge: Mahlatse Lentsoane, founder of Tatso homemade, approached us to assist her with creating a logo and CI collateral which reflects her brand of yummy homemade dairy products, mainly ice-cream.
Tatso logo on the website
Our Solution: We created a typographic logo inspired by the splashing movement of milk when it is poured into a glass. We wanted it to look delicious.
Illustration
Typography design
Logo Design
Branding
Identity Design
Meghaa’s approach
The logo had to look tasty. This was my starting point. The stylised typography was inspired by milk because this is the primary ingredient of the product. The custom cursive serifs are referenced from milk splashes. The splashes were also inspiration to create an animated email signature of the milk splashing. The pink secondary colour was requested by client. A minimal layout design complements the subtle details on the logo design.
Client Love
Thank you for assisting with a logo design that resonates with the type of product or service we produce.
It verbalises authentic homemade treats made with love and passion. Mahlatse Lentsoane
